Brass Knuckle Therapy ads Binns poster ad ZTeca poster ads Midhaven 'breeze' compaign Prego-Avanti Regent Theatre Poster Ad Z-Teca Halloween 'Trick or Treat' Ad

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 4 WEEKS

This series of Brass Knuckle Therapy ads was published in MXP Magazine throughout 2012. The design incorporates real death certificate visuals and autopsy reports with composite images of the Brass Knuckle Therapy sponsored athletes to add legitimacy to the brand as a long-term player in the extreme sports apparel category.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 1 WEEK

Binns designs and produces high-end kitchen and bathrooms. Nothing sells a kitchen or bathroom design company faster than big beautiful photography. This ad was placed in trade publications to bring Binns to top-of-mind with potential new customers and coincided with the launch of their second showroom in Toronto.

CONCEPT: CHRIS TRUBELA
COPYWRITING: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA

In 2012, z-teca saw a subtle revitalization to their brand marketing. Much of the marketing created revolved around promotions, such as the one above for the Toronto International Film Festival. Promotional advertising would consist of in-store posters, e-blasts, website carousel panels, POS screen and sometimes handbill sized posters.

CONCEPT: CHRIS TRUBELA
COPYWRITING: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA

Citrus Media worked with Midhaven Homes to produce a series of print advertisements for their newest development, Breeze. Featuring a natural look and feel, clean typography and packed full of information, these ads were a critical part in selling out Phase 1 quickly.

CONCEPT: CHRIS TRUBELA
COPYWRITING: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA

Clever and relevant copywriting is at the heart of good advertising. Prego and Avanti, two family-owned Italian restaurants wanted to place an advertisement in a promotional mailer for the Regent Theatre. Simple, to-the-point and witty, the advertisement was effective and brand consistent.

CONCEPT: CHRIS TRUBELA
COPYWRITING: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA

In celebration of Haloween, z-teca ran a one-day promotion. Citrus created burrito characters by dressing up burritos in an assortment of Halloween costumes. The ad design is consistent with z-teca’s tongue-in-cheek approach to their marketing while having a little fun with their core product.