ONWA logo by Citrus Media Novajet logo by Citrus Media Rouge logo by Citrus Media Extra Medium logo by Citrus Media Judo logo by Citrus Media Gotta Rent logo by Citrus Media OISA Logo by Citrus Media Art Translation logo by Citrus Media Lush logo by Citrus Media Loyalist logo by Citrus Media Springboard logo by Citrus Media Lexannexio logo by Citrus Media Geeks At Heart logo by Citrus Media Killhaus logo by Citrus Media Masterprint logo by Citrus Media Deadshow logo by Citrus Media Nightmare Armour Studios logo by Citrus Media Prego Bar and Grill logo by Citrus Media Stormhouse logo by Citrus Media Cimetrix logo by Citrus Media Tiffin Cafe logo by Citrus Media

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 2 WEEKS

ONWA was looking for an identity that would represent its northern facilities and their diversity. We conceived a solution (after many rough ideas!) that used the northern lights as the metaphor for the north. Diversity was represented through the use of a variety of colours and shapes. The client was very pleased, as were we... as this was a tough one.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 3 WEEKS

Novajet provides turnkey services to those looking to charter, manage or acquire an aircraft. They tasked Citrus Media will designing an identity that exuded confidence, refinement and premium. We chose orange (an energy colour) combined with a refined Serif typeface... we wanted to create a light and airy design to expand on the concept of flight.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 1 WEEK

Every year, the Rouge Valley Health System produces a themed fundraising event. Citrus was asked to create an identity titled “Paint the Town Rouge”, themed after ‘old hollywood’. We chose a direction that had a subtle undertone of Art Deco. In addition to the identity Citrus created various collateral pieces, which included a letterpress invitation.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 1 WEEK

Extra Medium is a film production company located in Durham Region, Ontario, Canada. Taking a slate (clapboard) and a piece of filmstrip, we formed a stylized letter “X”. “I tend to gravitate towards the simple solution, I find an elegance in simplicity... and when it comes to identities the art is in the distillation of a complex concept into its simplest form... a mark.” — Chris Trubela

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 2 WEEKS

Judo Ontario is the provincial governing body for Judo in Ontario. Their identity needed to retain some traditional elements but show progression and evolution. Cherry Blossoms, Trilliums, the belt colours and a stylized black belt all come together to form a mark that can be used with or without the accompanying text.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 2 WEEKS

Maybe you’ve seen this identity around town in front of a home or apartment for rent. Its bold typeface stands out from a distance and is quickly readible passing by in a vehicle. Legibility considerations were as important as concept with this identity. Strong, vibrant red combined with bold black drives home the instant recognition of this brand.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 4 WEEKS

The Ontario Federation of Anglers & Hunters were looking for a new, strong identity that would represent the various varieties of threat. Through the use of green representing land and blue representing water, Citrus crafted stylized species treatments in a bold geometric layout. Coupled with a rigid typeface, justified for strength the new identity was met with resounding success.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 1 WEEK

The Art of Transition is a forum for creative minds. Innovative thinkers from every facet of the economy are invited to connect and brainstorm new ideas, foster partnerships and welcome new opportunities for transitioning Durham Region into a new, creative economy. Citrus was asked to create a treatment for this logotype. Combining type with a flare against a more traditional serif type treatment.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 2 1/2 WEEKS

LUSH creates feature films, short films, commercials, corporate video, viral video, they write, edit... a real powerhouse when it comes to video and film. Citrus was asked to create an organic treatment with a real tactile feeling. We went with grass combined with a dramatic lighting effect to add drama. Clement, owner of Lush exclaimed “I FUCKING LOVE IT!”. Nuff said.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 2 1/2 WEEKS

The Loyalist is a retirement residence. The mark plays of the name of the facility recalling the ornate flourishes of the time. The flourishes were deliberately kept imperfect as we wanted a bit of a hand-crafted feel. Deep royal blue was chosen for the primary colour to add a real richness to the design.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 1 WEEK

Springboard produces music and events around Durham Region, Ontario. They needed a logo that expressed fun, excitement and energy. We decided to create a proprietary typographic treatment and integrate a “spring” icon culminating in a star, representing the talented musicians, actors and artists involved with Springboards events.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 2 WEEKS

LexAnnexio is an innovative website for legal professionals to connect and share legal opportunities. We chose a stylized “X” which happened to double as one of the clients favourite symbols, the iron cross. Overlapping colour gradients were used to represent connectivity and community.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 3 DAYS

Geeks at Heart was a new on-line dating concept for... geeks. We wanted to be a little playful with this identity. A strong red and black colour palette was used to differentiate this logo from the competitors. A series of witty taglines based off references to sci-fi and tech culture were used to drive the concept home such as “<love><geek></love>” and “Fast-expand your love life”.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 3 DAYS

The Killhaüs logo is bold, dark and striking. From the knife embedded in the letter "H" to the blood red axe shape containing the skull, this logo commands attention.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 3 DAYS

When Citrus thought about ink nothing stood out more than an octopus. So a stylized octopus formed the foundation of the new MasterPrint logo. Easily executed in one colour and using Rod McDonald's Classic Grotesque typeface for clarity, the logo stands out... in a sea of competition!

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 3 DAYS

Local hard rock musical act, Dead Show needed an identity that harkened back to early GrindHouse era horror and exploitation movies and could easily be executed in one colour, to be cost effective. The end result was a "fink"-esque type treatment with an integrated tombstone. Rock on!

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 3 DAYS

Nightmare Armor Studios, located in Georgia, produces armour and props for movies, the video game industry and custom orders from fans. NAS hired Citrus to create a new logo and website. Since Citrus owner, Chris, has a passion for this type of thing… we worked hard to create a unique and representative look to their collateral.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 4 DAYS

Prego Bar and Grill is an upscale Italian restaurant serving authentic Italian hand-made family recipes. We chose to use an aesthetic that felt hand-written, maintaining the bespoke restaurant concept. We chose a less common colour palette of deep “Italian” red with a dark muted purple to stand out from the myriad of “Italian” colour schemes that have flooded the marketplace.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 6 DAYS

Citrus Media Creative Director, Chris Trubela, took the concept of “storm” and applied it to a cork screw to create a striking icon. The identity works well in black and white as well as in spot colour. Simple, clean sans serif typefaces were employed to emphasize a heightened level of sophistication.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 12 DAYS

In celebration of Whitby based Cimetrix Solutions’ 20th Anniversary, Citrus Media was contracted to design a simple yet elegant solution for the logo. Playing off of “XX” - the roman numberals for 20, we created some angular treatments. Ultimately, the client chose the centre treatment because of its clean, modern aesthetic and bold expression of the number “20”.

CONCEPT: CHRIS TRUBELA
DESIGN: CHRIS TRUBELA
TIMELINE: 4 DAYS

Tiffin is a British English slang term of second breakfast or lunch. It originated in British India. In South India and Nepal, the term is generally used for between-meal snacks, in other parts it means packed-lunch. Citrus Media was hired to develop a new identity for the Tiffin Cafe, a new QSR (Quick Service Restaurant) based in Brampton.